A recently released study by the Pew
Research Center,
Cornell University
and Stanford University analyzed the media's economic
coverage for the six-month period from February 1 through August 31 of this
year. The study was done from an analysis of about 9,950 stories from
television, radio, cable, newspapers and online.

Here are the study's highlights:
-
Three storylines dominated the coverage (see graph above):
efforts to help revive the banking sector, the battle over the stimulus package
and the struggles of the U.S.
auto industry. Together they accounted for nearly 40% of the economic coverage over
the six-month period. Other topics related to the crisis have been covered much
less.
-
Actions by government officials and business leaders drove
much of the coverage. The White House and federal agencies alone initiated
nearly a third (32%) of economic stories...Business triggered another 21%.
-
Fully 76% of the datelines on economic stories studied during
the first five months of the Obama presidency were New
York (44%) or metro Washington
D.C. (32%). Only about one-fifth
(21%) of the stories originated in any other city in the U.S., and about a
quarter of those emanated from two other major media centers: Atlanta and Los
Angeles.
-
Once the economic situation showed some signs of
improvement-and the political fights over legislative action subsided-media
coverage began to diminish. As is clearly shown in the graph below, the vast
majority of the coverage (by more than a 20:1 margin) of this coverage was
negative). After accounting for 46% of the overall news coverage in February and
March, for instance, coverage of the economic crisis dropped by more than half
(to 21% of the newshole studied) from April through June. And in July and
August, it fell even further (to 16%). The clearest example came in cable news.
Once the political battles subsided, coverage fell by about two-thirds from
March to April.
This is a fascinating and revealing study. The stock market bottomed early in this period (March) and the economy began showing clear signs of a rebound later in this period - towards late summer. This is another clear example of the media falling all over itself to highlight and report negative news and then comparatively ignoring the good news when it happens.

Copyright Eric Tyson, 2008 - 2010 all rights reserved.
Eric Tyson is the only best-selling personal finance author who has an extensive background as an hourly-based financial advisor and who does not accept speaking fees, endorsement deals or fees of any type from companies in the financial services industry or product or service providers recommended in his articles, books and his publications.